Have you seen the distinctive blue pins that appear on Google Maps alongside the numerous red location markers?
I did a search for “Nottingham Restaurant” and in the Google Map below you can see a single eye catching Blue label marker (the number one) jostling alongside the alphabetically ordered red pins.
The red pins correspond to the free business listing on the Google Places service.
The blue pin corresponds to the restaurant Tarn Thai that is using the paid AdWords advertising network. It’s advert appears directly below the map:
In the example below, you can see that the number One pin corresponds to an advert way down in position six.
Perhaps a useful way to save money with your advertising, getting high visibility on the map at a cheaper advertising position?
Twice the visibility in just one advertisement….